How KUGA are you?
80% of joggers listening to their Spotify ‘running’ playlist wear headphones. To motivate
them to run faster, we created a series of radio ads that created the illusion that you
were being chased, whether that be by an angry grizzly bear or annoying swarm of wasps.
The scripts even changed depending on the time of day, morning and afternoon.
Agency: GTB Client: Ford