Pitch winning campaigN
‘You have the N-power’ was the line which paved the path for creative executions to flourish.
Across Britain, millions of people in millions of homes, possess what we called ‘Family Super Powers’. These are charming talents, some extraordinary, others simple and sweet.
This integrated campaign celebrates these families and their unsung powers, linking them to the energy provider’s own Super Powers – a new range of innovative products and services.
The Super Powers
A superpower is a special thing. It’s probably clever, it’s definitely entertaining, it’s something real people do and chances are it’s funny, maybe even cute, insightful or surprising.
The campaign uses ‘real people’, not actors, and a nationwide search was undertaken to unearth these quirky talents. These range from Kenny who can match dates to days, to Milo the family dog who can balance just about anything on his nose.
The Films
The films, which run on VOD, were directed by Finn McGough, known for his fly-on-the-wall documentaries. They showcase the chosen individuals' Super Powers in their own homes. Dave Lamb, famous for his distinctive 'Come Dine With Me' narrative, provides the voiceover for the films, injecting his unique observational humour.