Sports Direct presents Sports Slam
Sports Slam is a wonderful initiative I worked on as a freelancer with the COPA 90 agency.
Children are getting fewer active minutes a day than ever and Spots Slam wants to change that. To inspire children that sport IS for them.
So we delivered this event to thousands of schools all over the UK.
They needed to communicate a complex event in a simple, engaging and exciting way.
I helped them bring this to life in the form of letters to headteachers, hard-working emails and fun, easy-to-understand lesson plans for children. Oh and a cool video.
In 2023 I was invited back to help refresh the campaign with an even bigger ambition for 2023.